COVID-19 is an ever-evolving challenge that businesses are still working to overcome. With a record number of employees working remotely and social distancing requirements causing difficulties, companies that require B2B wholesale are grappling with supply chain disruptions, store closures, and changes in customer behavior–and this is only the tip of the iceberg.
Given these difficulties that businesses are currently facing with in-person processes, it’s no surprise that online sales at North American chain stores have jumped 80% already in 2020. B2B eCommerce may be a slightly more complex subject than average online shopping, but building a B2B product flipbook catalog with customized eCommerce features offer an incredibly useful solution to some of the most prominent pain points in this industry.
How to Manage Industry Strains with A B2B Product Catalog?
It’s likely that your current storefronts aren’t currently operational and your sales teams may be wondering how they should be making an effective use of their time. The best option is simply to pivot to a digital approach with a product flipbook catalog. Turn your teamf’s attention toward guiding your existing clients to your digital marketplace to encourage them to complete their initial purchases and become repeat customers.
The best B2B product catalog management will have the following key features:
- Quality trading partners
- Flexible design interface
- Real-time updating and integration
- CSV/Excel format support
- Data field mapping ability
- Map memorization
In a perfect world, your B2B catalog will perform all of these functions, but if you can check most of these boxes, then you’ll find that your needs are well met and your existing customers will appreciate the transition to a more digitally-focused sales process.
Even better, you may soon discover that getting new customers in the age of COVID-19 is simple with robust B2B product catalogs in place. Interested clients may not be able to visit your stores, but when you can direct them to your virtual marketplace, they will have an equally valuable interaction with your company.
All of this means that you will need to select a trustworthy B2B product catalog management platform, such as DCatalog, if you hope to achieve true success with your materials.
Is Building a B2B Product Catalog the Right Choice for You?
B2B catalogs are different from B2C catalogs in a number of ways. For one, general consumers want to be dazzled and immersed with visuals. On the other hand, B2B clients generally already know what they’re looking for, so they simply need pricing information and other concrete details.
With that distinction made, it’s much easier to decide whether B2B product catalogs are a smart move for your business. Ask yourself whether you are able to continue completing your sales processes normally right now or whether you foresee a point in the near future where your practices will return to any semblance of normalcy. If either answer is no, then there’s a good chance that you could benefit greatly from the use of product catalogs.
The simple truth is that there is no telling how long businesses might be severely impacted by restrictions, so taking a pre-emptive strike and investing in B2B product catalogs ensures that you can continue to increase sales in the future.
How to Improve or Create B2B Product Catalogs in a Flipbook Format?
If you have already created a B2B product catalog, there’s a good chance that a simple PDF. While this is fine for fulfilling the basic purpose of showcasing your products and sending clients relevant details, these materials can be improved substantially.
Flat PDFs can easily be converted into shoppable B2B product catalogs with the help of a platform like DCatalog. Instead of merely scrolling through pages of information, your clients can actually engage with your materials and complete purchases.
The good news is, creating a highly functional B2B product catalog is simple and easy. Once you’ve selected a platform such as DCatalog, all you should have to do is upload your catalogs into the publishing portal to match your B2B processes and operations.
After that, you’ll be able to track the buying habits of your clients while also improving their experience with your catalog. Seamless navigation tools, an incredibly simple sharing experience, and other valuable enhancements mean that you’ll be able to continue to ramp up your B2B sales despite the strange and unprecedented times that are currently taking place.
Many B2B companies don’t think of themselves as natural candidates for eCommerce tools, such as product catalogs, but the reality is that these bizarre times call for creative measures and your clients will be thankful to have options when it comes to purchasing the items they need to continue functioning. To enjoy continued growth in the midst of whatever chaos may be taking place, get started on building or improving your own B2B product flipbook catalog with DCatalog today.