Firstly, what is rich media? According to entrepreneur.com, “…rich media is any form of content that deviates from normal text and static images and engages with the end user.” Rich media is interactive and engaging to viewers and can include video, podcasts and background music. Publishing through ePaperFlip’s platform allows you to integrate rich media inside your editions like video and audio files as well as pop up links and images. What is the advantage of adding rich media inside your digital editions? Rich media is one of the many features that makes a digital flip book unique especially when compared to a PDF or a printed edition. It allows your audience to view and actually interact with your content. This creates a far more interesting and captivating viewing experience. Rich media such as audio and video grabs the readers’ attention and keeps them engaged. For most people, large blocks of text are hard to take in. Rather than filling your catalog with text that your viewers won’t really take the time to read and process, you can present your content in the form of videos or podcasts. Audio (MP3) works well for auditory learners while video (YouTube, Vimeo, MP4) includes both sound and visuals to display your content and stimulate reader’s senses. You can use rich media in a number of ways. You can use audio files to add background music to your catalog to create a certain theme or vibe, or attach podcasts related to your written content. Animations (SWF) can be used to make your edition more visually interesting and appealing. If your company sells products through the catalog, you can include videos about the features of your products and how to use them; the possibilities are endless. Digital editions can also include both internal and external links. Internal links which can be used on the table of contents page, create a seamless reading and navigation experience throughout the digital experience. External links take your readers to external websites, like a company page or social media profile. When it is all said and done rich media is a great way to enhance a standard digital edition. ePaperflip offers the most rich media capabilities on the market. If you are looking to create the most user friendly digital edition possible, then make sure to give ePaperFlip a call today. By: Maayan Zadman, Social Media Content Writer