The truth is, pop-ups do work. When used well, they provide an opportunity to for viewers to easily subscribe to a company newsletter, catalogs or magazines and receive a free trial to a service, or find out about premium content. Of course, it all depends on your ability to use pop-ups well. But don’t fear – Keep reading to learn our top 3 ways to use a pop-up.
1. Introduce your digital edition
Immediately after your readers open your digital flipbook, an exciting pop-up appears to welcome them to the digital edition. Engage your readers from the first moment, through an informative and simple welcome pop-up. Additionally, you have the chance to orient your readers on the content they will be viewing.
2. Promote a new product or service
We all love feeling special, and what makes someone feel more special than receiving a discount to their favorite product? If you don’t want to let your customers miss out on an upcoming offer within your next digital catalog, pop-ups are the perfect tool to spread the word.
3. Increase your mailing list
There is evidence that this pop-up approach works. According to Darren Rowse, a photography blogger, the number of subscribers on his blog each day increased from 40 to 400 simply by adding a pop-up. Similarly, Nikki McGonigal, a craft blogger, reports that after introducing a lightbox pop-up, his subscription rate increased from 0.4% to 5.5%. This means 1375% more subscribers – So why not use a pop-up?
A few final tips:
Of course, it is not the pop-up itself that does the trick; The content of the pop-up truly determines how effective your pop-up will be. Here is some advice to make your pop-up the best it can be.
- Keep it simple: Readers want to get to your content as soon as possible, so make your pop-up include just a short and direct message
- Strategize: Before publishing your pop-up on your digital edition, make sure to test your pop-up on different devices to make sure the content is clearly viewable on each one
- Prioritize their time: When asking viewers to sign up for a newsletter, remember that they don’t want to spend an unnecessary amount of time typing in their contact information. Ask for only their email – not their name, address, phone number, etc.
- Enhance your pop-up content by creating a call to action that is relevant to your target consumers
No matter what you hope to achieve, you can accomplish your business goals using pop-ups. Check out DCatalog’s new pop-up feature!
By: Amira Garewal – Content Writer