Since digital publishing is empowering organizations, there has been a strategic shift in the way those organizations create content. With the rise of social media and the increasingly connected world, the opportunity for companies to take advantage of this is by increasing the impact of brand advocates.
Who Is A Brand Advocate?
Individuals who are incredibly enthusiastic about a brand and its products are brand advocates. These advocates identify themselves closely with the brand and feel excited to share any and all of their beloved company activities. They do this through word of mouth, social media, and other unsolicited sponsorship. This can add up to a powerful marketing force that spreads brand awareness and sale conversions. Brand advocacies have only recently gained power through the rapid rise of social media.
How Has Social Media Influenced Brand Advocacy?
Social media is allowing already social people take that characteristic to a whole new level. People are now able to create an online image that reflects their ideal self on a platform that can reach hundreds to thousands of their closest acquaintances. Social media is one of the best places that a customer can become an advocate by spreading their love to their social network. This is one of the key reasons why social sharing capabilities should be embedded throughout your digital magazines and catalogs.
How Do You Create A Brand Advocate?
By sharing a product or brand with their network of friends and family and individual is making a statement about themselves: they are sharing something that they feel comfortable being identified with. A bicycler who shares an online catalog for biking accessories is saying that he feels comfortable with the fact that he shops at that shop. This factor makes the branding of that shop, and what they stand for, vital to the development of brand advocates. Having a brand that speaks to self-image and ideal-self of your market will increase the chance of obtaining brand advocates. To do this, you have to understand who your customer is and how their values guide their actions and what motivates them. If a company can create a brand image that is aligned with the core values of their target market, they have a far greater chance of attracting enthusiastic brand advocates.
How Do You Amplify The Impact of Brand Advocates?
CIt makes sense that when you create great content, a great following should gather. While that statement is fundamentally true, organizations must take a few other things into account. This includes the use of world-class digital publishing software that allows companies to convert PDF into and online catalog with all the necessary features. These features include media sharing capabilities, and multimedia capabilities that help express the core ideas of the brand. With an understanding of what motivates a brand advocate to do what they do, then using that information to build a brand, an organization can reap the benefits of loyal brand advocates. Taking the features and then coupling them with page turning software that adds important online content can amplify the effects of brand advocates