Writing a newsletter for an organization can be a great way to keep members, customers, or employees informed about what’s happening within the organization. Writing a newsletter for company engagement is useful, as it can be used to share company news, updates, and achievements, as well as upcoming events and promotions. Even better, make your newsletter interactive. Interactive email content increases the click-to-open rate by 73%.
Use this article as a guidepost to jumpstart or refresh your internal communications. We will give you some company newsletter tips and information on how to create a newsletter, how to make it engaging, and interactive, and how to keep track of its usage via analytics.
Why Do Companies Need a Newsletter?
Companies need a newsletter for several reasons:
- Communication: Newsletters are an effective way for companies to communicate with their audience, whether it’s customers, employees, or stakeholders. Newsletters can be used to share company news, updates, and achievements, as well as upcoming events and promotions.
- Brand awareness: Newsletters can help build brand awareness by keeping the company top-of-mind with its audience. By consistently sharing relevant and valuable content, companies can establish themselves as a thought leader in their industry.
- Relationship building: Newsletters can help build relationships with customers, employees, and stakeholders. By sharing company news and updates, companies can demonstrate transparency and build trust with their audience.
- Marketing: Newsletters can be used as a marketing tool to promote products or services, generate leads, and increase sales. By including calls-to-action in the newsletter, companies can encourage their audience to take action, such as visiting their website or making a purchase.
- Cost-effective: Newsletters are a cost-effective way to reach a large audience. Unlike traditional advertising, newsletters can be sent to a large group of people at a relatively low cost.
Overall, newsletters are an important tool for companies to engage with their audience, build relationships, and promote their brand and products.
Company Newsletter Tips
When writing newsletters for companies, keep in mind your objective: clear communication. Creating a newsletter for a company should cut through any misunderstandings or miscommunications that employees or customers have.
One benefit of a newsletter for a company is keeping everyone within your organization on the same page. Share the company’s mission statement or values. When you keep all of your employees on the same page, you all work toward the common goal, which is the direction you’ve outlined for your company. You enable your employees to work in a quick and efficient manner, and accomplish tasks faster over a shorter time period.
With the rise of social media, there is a greater need for employees to feel heard, seen, and appreciated. On top of that, economic uncertainty clouds judgment and workplace morale. It’s important to rally your employees and dedicate a small amount of your time to considering their feelings. They want to feel valued and have a sense of inclusion. Writing newsletters for companies is a great way to express yourself and keep in touch with your employees.
To increase the chances of click throughs, you can add interactivity to your newsletter. CEOs, managers, and others can make videos where they speak in a direct manner to the employees. Embed this video within the newsletter.
In addition to video clips, add other interactive elements to your newsletter design such as audio clips, links, photo slideshows, pop up images, and fillable forms for suggestions or feedback.
We will continue to discuss company newsletter tips in the next section.
What Should a Newsletter for Company Engagement Contain?
- Your company’s goals, values and mission statement;
- Updates on new clients and closed deals;
- Celebrations of promotions;
- Industry news, or relevant topics related to your industry;
- Information and links to benefits guides or other HR info;
- Slideshow carousels of life around the office, team building exercises, or coworker social gatherings outside of the office;
- Work anniversaries;
- Notes from the home office;
- Holiday related content;
- Fillable forms for suggestions and feedback.
How to Make an Outstanding Newsletter for Company Engagement with DCatalog
Now that we have gone over company newsletter tips for content, let’s talk about how you can make an amazing newsletter for company consumption with DCatalog. In this blog, we’ll go over the steps to put together an effective newsletter that is interactive and engaging. Here are some steps to follow when creating a newsletter for company engagement:
- Define what your audience will most benefit from;
- Choose a format;
- Determine the content that your audience will most enjoy;
- Establish a theme;
- Create a schedule;
- Write engaging content;
- Use visuals;
- Proofread;
- Distribute;
- Track it.
1. Define what your audience will most benefit from
You have already determined who your audience is and what type of information they are interested in receiving. Now, take it one step further and think a little bit about the exact kind of content you want to develop for them. A newsletter for company information should be specific to the company, the industry, and the employees themselves. Keeping these company newsletter tips in mind will help you to tailor your content and tone to the appropriate audience. A newsletter for company employees should meet their needs and interests.
2. Choose a format
Decide on the format of your newsletter. Will it be a print or digital newsletter? Will it be a weekly or monthly newsletter?
Perhaps a mix of print and digital content will be most beneficial. In particular, if you have remote employees and in-office employees, a digital version of the company newsletter will help remote employees feel included.
Create a consistent format for your newsletter. This can include a regular layout, font, and color scheme. This will make it easier for readers to navigate and find the information they are looking for.
3. Determine the content that your audience will most enjoy
Decide on the type of content that will be included in your newsletter. This can include news updates, upcoming events, feature stories, interviews, or tips and advice. The content should also include your company’s goals, values and mission statement, updates on new clients and closed deals, and industry news, or relevant topics related to your industry. Keep in mind that remote employees may benefit in spades from a company newsletter that helps them stay in touch with the goings-on in the office.
For notes with a celebratory tone, and to make the content fun, include celebrations of promotions, slideshow carousels of life around the office, team building exercises, or company get-togethers outside of the office, work anniversaries, and holiday related content.
Also, to make the newsletter efficient for everyone, include information and links to benefits guides or other HR info, notes from the home office, and fillable forms for suggestions and feedback.
4. Establish a theme
Choose a theme for your newsletter that aligns with the mission and values of your organization. Highlight company news and achievements. This can include updates on new products or services, employee promotions, and awards or accolades. Share fun content to your employees’ newsletter. It will inspire camaraderie and team spirit. This will help to create a consistent and cohesive message throughout your newsletter.
5. Create a schedule
Establish a schedule for publishing your newsletter. This can be once a week, twice a month, once a month, or once every quarter, depending on the needs of your audience.
At the very beginning, it is best to softball the newsletter until you have a better idea of how your employees will respond to it. Part of creating the schedule will also depend on tracking the data with analytics, which we will get to in a bit.
6. Write engaging content
Use clear and concise language that is easy to read and understand. Use headlines and subheadings to break up large blocks of text and make the content more accessible. Pop up html content contributes more information to your online newsletter, without cluttering the page. Keep the articles to the point. You want your employees to stay informed, but they are busy and don’t have time to read lengthy newsletters.
7. Use visuals
Incorporate visuals such as photos, graphics, and charts to make your newsletter more engaging and appealing to the visual senses. To make it interactive, use GIF animations, links, video clips, audio clips. Pop up images allow you to add more pictures and graphics to your digital edition without overwhelming the reader with too many visuals. This elevates your content to a more engaging and immersive experience for your audience.
8. Proofread
Make sure to proofread your newsletter before sending it out to catch any spelling or grammatical errors. When you use an online newsletter through a digital publishing service like DCatalog’s, you can go into your document and make edits in real time. So, if you do make a mistake with the information or you notice a typo, you are able to take care of it in a quick and efficient manner.
9. Distribute
Decide on the best way to distribute your newsletter to your audience. This can be through email, physical mail, or through the organization’s website or social media channels. Again, with an online newsletter, you can distribute it in a quick manner, and to a wider audience. Once you publish your PDF newsletter, you will receive a link to share. This link enables you to share the digital newsletter online by embedding it on your website, or by sharing it through social media or email.
10. Keep Track of the Data Analytics
Of course, once you have created a newsletter for company events and camaraderie,
It would be nice to see who is looking at all of your hard work. After all, sending out the newsletter is not where your project ends. It’s important to keep track of who views the newsletter, what links they click on, what page they stay on the longest, and more. Knowing this data makes a huge difference in how you arrange your content for the next newsletter.
For example, if you tried something new or made a different design choice than usual, tracking the interaction and engagement data is crucial for how you layout and write your content going forward.
DCatalog offers our own analytics and data for your newsletter for company engagement. The statistics will help improve your editions. Our analytics data include views, impressions, clicks, average time spent on page, location data and more.
These statistics give you an in-depth understanding of your readers, and your employees in the workplace. They are specific and give a better drill down, rather than using general data views. Use DCatalog analytics to understand how your employees interact with your content, and what needs to be improved, removed, or arranged in a better layout to achieve optimal results for your newsletter.
Newsletter for Company Wrap Up
Keep in mind that at first some employees may not be receptive to the newsletter for company engagement. Writing newsletters for companies can be a thankless job. However, this can sometimes happen when you implement a new practice or change the status quo. Newsletters for company engagement present a small challenge, but as you include information that interests the employees and tantalizes them, draws them in, you will catch their attention and they will look forward to the newsletter when you send it out. That’s why it is important to make it interactive and engaging.
You will get to know the employees by creating the newsletter, and keeping track of their data and analytics will enable you to see what they like most about the newsletter and what they respond to.
As you send out newsletter issues, be sure to check the performance of your content. Always think one step ahead with your design and content choices so you can improve your organization’s newsletter. You don’t want to lose the employees’ interest or see their engagement drop off.
By following the steps outlined in this blog post, you can create a successful newsletter that communicates important information to your audience. We hope these company newsletter tips help you in forming the best newsletter for company engagment and your team.
As always, DCatalog is here to help. Contact one of our Publishing Executives to get started on creating your newsletter today!
FAQ
What is a company newsletter?
A company newsletter is a regular publication that provides updates, news, and information about the company to its employees, customers, and stakeholders.
Why is a company newsletter important?
A company newsletter is important because it can help to keep employees and stakeholders informed about the latest news, updates, and events within the company. It can also be used to promote the company’s values and culture, and to foster a sense of community among employees.
How often should a company newsletter be sent out?
The frequency of a company newsletter depends on the size of the company, the amount of news and updates, and the audience it’s intended for. A weekly or monthly newsletter is common for most companies.
What should be included in a company newsletter?
A company newsletter should include news and updates about the company, upcoming events, employee recognition, industry news and trends, and any other relevant information that would be of interest to the target audience.
How can I make my company newsletter engaging and interesting?
To make your company newsletter engaging and interesting, you can include visually appealing graphics, use a conversational tone, highlight employee achievements, and provide interesting insights and perspectives on industry news and trends.
How can I measure the effectiveness of my company newsletter?
You can measure the effectiveness of your company newsletter by tracking metrics such as open rates, click-through rates, and engagement rates. You can also solicit feedback from your audience to see how they’re responding to the content and make adjustments as needed.
What are some common mistakes to avoid when creating a company newsletter?
Common mistakes to avoid when creating a company newsletter include using jargon or technical language that may not be understood by the target audience, including irrelevant or outdated information, and failing to include a call to action that encourages readers to engage with the content or take action.