There is no single secret to an organization’s success. Shed lots of blood, sweat, and tears and hope that it is enough to keep things going. Recently, people have found that companies are dedicating more and more resources to their websites and digital products. In turn, meaning that publishers are cutting back on printed versions and hopping on the digital bandwagon. Many studies have shown that with the increased popularity of going digital, new outlets have been redefined to alter their SEO (Search Engine Optimization) strategies to lure in the biggest audience and attract potential advertisers and clients. Here are some SEO tips collected over Google’s Search Engine Optimization Starter Guide and personal experiences with editorandpublisher.com. 1. Focus on using keywords. Even if it is a magazine title, a blog post, etc. it must be just as provocative and thoughtful to draw the wanted attention. To further boost this search, many have suggested Google’s Standout tag feature that allows many publishers to suggest content that would be featured in search results. 2. Edit your social media content. Include keywords, hashtags, and invest in advertisement. Many referrals come from advertising through social media according to marketingcharts.com, “Social networking eats up 3+ hours per day for the average American user.” 3. Aim and fire. Besides looking for optimization in SEO, also find ways to target your audience. Do research. What are they looking for exactly? How much, how long, when, where, etc. When figuring out the exact wants and needs, strategically place your digital content instead of placing it everywhere you can find. 4. What’s popular? See what readers are saying on social media, when word spreads, content will be placed wisely and more on purpose rather than a free for all. 5. Blatant advertising. Many also believe that externally linking sources is a great way to spread the awareness of your industry or product, but what’s more important is internal linking. Many seem to get carried away with research and data that self-promotion sometimes falls behind. 6. Reach out. To determine whether or not your information is first page worthy on the results page, it has to be attracting social cues. How influential are the people who are sharing it? How much was the content commented on? Reach out to local influencers to help distribute your digital editions on social media and contribute to the education of others. 7. Make it accessible. Last but not least, most of us get our information via mobile. If the digital editions do not operate well on mobile your content will not be seen. Make it transferable on all mobile devices, readers, social platforms, and browsers to boost your reach. Overall, having a digital edition is already commendable. The buzz is still at its midpoint but as time progresses all progress shall be rewarded and popularized. In optimizing the search that leads to your digital content or news in general, it may increase conversion rates and sales throughout the days. Melanie Han Social Media/Content Writer