Motion Industries’ roots go back to 1946, and in 1976, they became a wholly owned subsidiary of Genuine Parts Company (GPC). Today, with annual sales of $6.3 billion, Motion continues to grow and serves more than 200,000 customers throughout North America.
Motion Industries serves its local markets with over 550 locations of branches, distribution centers throughout North America with top priority of getting customers what they need, when they need it, no matter what industry.
Motion Industries serves local markets with over 550 locations throughout North America, producing hundreds of marketing documents, from brochures to catalogs and beyond.
We were looking for a new way to make our online catalogs and collateral easier for our consumers to access and view. On top of that, we were paying a premium on printing content that sometimes sat in the warehouse. As a result, we were unable to track ROI or assess user engagement.
Sometimes, we were using Adobe Acrobat to manually link the SKUs and products within the PDFs. The PDFs are hundreds of pages, and you can imagine it takes hours of labor to complete the linking process.
Printing collateral was the safe, familiar way, but we were looking to create a central Knowledge Hub where all our content could live and be easily available to access and search.
DCatalog was able to customize our linking experience to support manufacturing numbers that are not native to our website. Their solution allows us to upload a CSV file that will automatically replace the Manufacturer number with the Motion number. This enhancement helped us automize the way URLs are linked and directed to products on our website. DCatalog even created a custom “Buy Now” with Motion’s branding to increase customer click-through rates.
To start, DCatalog helped us convert our hundreds of PDFs into a digital experience that can be placed in our central Knowledge Hub. That first step was huge for us since we were able to move into the digital format. The solution was user friendly, everyone likes the flipping effect and cohesive look and feel.
The second step was to track the engagement and decide which pieces would be the most useful for print and which can be in a digital flip format which was possible through DCatalog’s integration with Google Analytics.
DCatalog’s solution was beyond an ordinary flip experience and a smart choice for Motion. Their Link Recognition Tool streamlines the product linking process directly from their admin console, saving us hours of valuable time—this is huge for our team.
We want our digital catalogs to be as personalized as possible, which is why we were looking for an option to mask DCatalog’s URL with our own website domain. DCatalog gave us the option of using an “HTML Masking Code” to customize our domain to take out any sign of DCatalog. This helped to complete the branded view we were looking for.
DCatalog helped us to innovate with a solution customized to our needs.
The results of the overall experience has been and continues to be huge for us. It seemed daunting to go from print to digital, but the DCatalog team made that simple for us.