Social media sites are among the top influencers for increasing your website’s SEO in the world of digital marketing. Facebook currently has 1.4 billion members, accounting for top factors associated to your website’s google rating. Gaining “likes” on Facebook can be a challenging task, especially when you’re first starting out. Don’t let this daunting task overwhelm your business. Here are a few tricks to encourage viewers to like your page. Set your Calendar The key to a successful Facebook post is knowing when to post, and how often to post. According to a study by Social Bakers, emphasizing the success of social media postings, top brands post an average of once a day. However, more than one Facebook post per day can result in decreased effectiveness. Keeping your posts on a consistent schedule will also enhance your viewer’s experience. By accessing your business’s Facebook Insights you can see what your fans peak times are for using Facebook. Then schedule your posts accordingly. Your page viewers will appreciate consistency in your post timing and frequency. When in doubt always post on a Friday. Studies have shown the most effective day to post on social media is Friday! Quality Content The recommended length for a successful Facebook post is under 150 Characters. Asking questions in your posts is another effective way to engage your viewers to your content. How ‘should’ you state your questions? The top three influential question words to use in your posts include: should, would, or which. Although the use of fancy vocabulary can be tempting to spruce up your posts, avoid this pitfall at all costs. The average reading level of your post should be no higher than an 8th grade reading level. This will provide an easy and enjoyable read for your viewers. Providing your fan’s with something they can like or share will also optimize your site. Offering links to special offers, coupons, or posting daily quizzes will increase page likes and shares. Use Visuals Using images will increase the number of clicks your page receives from 39% to 120%. Posting a mix of videos, audio, and text to your Facebook page to keep your viewers engaged in your content. Joining groups on Facebook related to your product will also allow you to increase your contacts while easily creating mass posts. Using emoji’s is not only fun, but has also proven to increase your posts share’s, likes, and comments from anywhere from 33% to 100%! 
For content regarding Google+ marketing strategies see our previous blog: Marketing+ By: Heather Robinson, Social Media Content Writer