Top 4 marketing goals of eCommerce

Top 4 marketing goals of eCommerce


Ready to turn your browsers into buyers, and your buyers into devoted customers?

ECommerce is growing at an unprecedented rate, with the outlook steadily increasing throughout 2017. Although, this is a growing industry, the ability to capture your customer’s attention has become a game changer. With the average human attention span down to 8 seconds, one second less than a gold fish, the marketers challenge against attention span continues.

#1 Mobility, a number one priority The ability to view content on all screens has made mobile devices the most commonly used platform for online shopping. 52% of all web traffic to retail websites currently comes via smartphones and tablets. Marketers are beginning to understand the importance of linking technology with their marketing efforts. The growth of mobile commerce is expected to reach 31 billion in 2016. Features such as strong HTML5 technology have proven successful in ensuring your customers will be able to browse and shop from any device. Even if a purchase is not completed on the mobile device, mobile optimization makes your page a source of reliable information. Which In turn will reduce the risk of your customer’s visiting another store.

#2 Rich and fresh digital content A recent study in time magazine found that 55% of web pages get less than 15% of attention, with shoppers starting to abandon sites just after two seconds! Rich media and visually appealing content will help grasp the attention of your customers for those first few critical seconds. Making rich media highly shoppable with interactive features is a key strategy to this challenge. For example, features such as Pop-up windows with product descriptions, video demonstrations, and social media share buttons enhance the shopping experience. 79% of marketers say their number one challenge is to get the attention of their shoppers, don’t let this be you!

#3 Speedup the path to purchase Customers don’t have time to sift through pages products laid out in the typical “grid” format, commonly used on most ecommerce sites. Marketers can guide shoppers through their online shopping experience by giving them the ability to filter through size, color, or brand instantly. Or create a uniquely tailored shopping experience complete with shoppable icons next to each product, to capture customer attention and drive more clicks. With these features marketers can speed up the path to purchase and increase the chance of conversion.

#4. Measure your Success Embedding strong analytics, to transform your webpage into an automated selling machine, can lead to double or triple digit increases in conversion rates. Analytics can help you measure and track the growth and success of your marketing campaign. With information regarding how many people view your catalog, which product was the most searchable one, and much more! By: Heather Robinson, Social Media Content Writer

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