10 Examples of Flipbooks Made with DCatalog

10 Examples of Flipbooks Made with DCatalog

flipbook examples article cover image

We’ve seen plenty of flipbooks throughout our tenure in the digital publishing industry, so we know that it isn’t a simple matter of converting a static PDF into a flipbook. Digital flipbooks have become a versatile tool for leading brands, spanning various industries and types of products. 

It can be a painstaking process to create a flipbook that stands out. Fortunately, the examples we’ve collected below show that it is possible to have an amazing digital flipbook that is easy to put together and is modern, engaging, and interactive. Your products will shine within an interactive, immersive digital flip experience that will help level-up sales, engage your audience, and drive ROI. 

Take this opportunity to showcase your products and your creativity from the very first page. Are you ready to let your brand and products shine? Or are you looking for tips and tricks to enhance your flipbook?

Keep reading to learn what the leading brands got right, and how they leverage an amazing flipbook maker to enhance customer engagement, showcase products, and elevate their marketing collateral.

What does a branded, interactive flipbook look like in practice? How can you make your content stand out? I found several examples from companies who decided to take their static PDFs to the next level. 

1. The Fashion Flipbook

You may already know how to market your products and use enticing images to showcase them. But there’s an additional question you might want to answer: Why do your customers want to shop your products? 

In 2024, there are a projected 2.71 billion online shoppers who will peruse online catalogs, social media shops, and websites. In that case, it’s often best to lead with the why – especially if it makes a difference in connecting to your customers.

It’s advisable to stay away from too much personalization, but adding a little antidote on the cover page that illuminates your brand will help your business stand out. 

Here’s an instance of the power of personalization within the digital catalog:

flipbook catalog example from fashion brand

This B2C brand clearly has a passion for celebrating the spirit of the American West. The brand includes a little story from their founder who relays a tale of anticipating enjoying a lovely spring day. An introduction like this one makes the brand relatable, as many customers eagerly look forward to the days when Winter passes into Spring for a refreshing reset. 

If you are passionate about the little details, you can provide your customers with the best shopping experience.

Why This is a Great Flipbook 

This example shows how effective digital catalog personalization can be. The brand is passionate about their mission and products, drawing from their own founder’s experience to communicate his enthusiasm.

2. The Shoppable Catalog Flipbook

This shoppable digital catalog example is a special one because it has a sleek and beautiful design. What does the digital catalog do well? It makes a connection with its customers before they even flip through its pages. 

todd snyder fashion flipbook

The brand, Todd Snyder,  specializes in indestructible clothing colored in an earth-toned palette and their display of these garments shows how seriously they take their brand and customers. 

Their vision provides an outstanding shopping experience that creates visual interest throughout the catalog.

Why This is a Great Clothing Catalog

Creating a digital catalog that matches the look and feel of your brand with logo, colors, and design will illuminate your company and make customers feel like they see themselves in the pages of your catalog. The visuals convey exactly why the customer belongs there.

3. The Digital Flipbook with S.O.U.L

DCatalog, and our clients, have a lot of S.O.U.L – Streamline, Organize, Utilize, and Level up.

DCatalog’s mission is the heart and soul of our company culture. The motivating factor behind our mission is to help our clients create immersive experiences that elevate their content. This driving force serves as the platform for our cutting-edge digital publishing technology. 

Clients at DCatalog look for reputable technology that will help them embody their own mission and culture promise. They pay extra attention to the details that make their digital catalogs very custom to their brand.

In another flipbook example, a client showcases how they learned about DCatalog, why they like the company, and how their professional needs align with S.O.U.L. 

“The positive response was immediate. Our customers love being able to see each uniform in their school colors. Our sales team…reported that this tool has increased their ability to make [quicker] sales…We’ve also improved our ability to sell a wider variety of styles and accessories.”

Why This is a Great Flipbook Example

DCatalog is committed to excellence and we are proud of what our clients have accomplished through working with us. We are thankful that this client saw how we were able to to help them increase sales and ROI with our solution.

4. B2B Flipbook Example

staples digital sourcebook

You may look at this example and think it looks rather matter-of-fact. It lays out the content cleanly and plainly. 

It’s concise and there aren’t a lot of flashy GIFs or video clips, or even much color within the initial layout. But that’s what works in its favor. It includes the information and visuals that would matter most to the audience. The design of this flipbook example thought through what would be relevant to the viewer. 

When you start designing a flipbook, determine two things:

  • Who is the audience? Design your flipbook to speak to those individuals.
  • Understand what problems this flipbook will solve for those people. Then, create your flipbook to speak to that.

Why This Is A Great Flipbook Example

The key to this standout flipbook example is research. By looking into who will be using it and learning more about that person’s purchasing profile, you’ll be better prepared to tailor your flipbook to focus on how you can make the best digital catalog for them.

5. The Visually Interesting Story

The flipbooks begins its flipbook example with a visual story. The goal of this visually interesting content is two-fold:

  • Detail the experience the company has with organization and sustainability
  • Stand out to their buyers

rubbermaid flipbook example

Notice that the video clip gives strength to the brand narrative. The digital flipbook catalog provides easy navigation and enhances interactivity; all elements added with the goal of increasing sales and marketing efforts.

In this case, the flipbook is emphasizing the company’s existing affinity with the brand and its triumphs within the B2B industry so that they can continue marketing to their buyers.

Why This Is A Great Cover Letter

Like the second example in our list, this flipbook does an excellent job of conveying the company’s existing affinity for the brand. If you are shopping at a company you love, you want to know more about them and their “why.”

6. The High Production Digital Catalog

IT products flipbook catalogIn this flipbook example, the brand found what works for the company and their buyers and wishes to enhance their digital product catalog to make shopping for products with them a breeze.

The digital catalog displays the extensive product list that the company carries and the expandable table of  contents, multi-colored tabs, and wishlist feature no doubt gives them an advantage over other companies within the industry.

Not only that, but the company also references their experience in B2B from the first page and uses that information to make their catalog even more desirable. 

Lastly, this flipbook makes good use of DCatalog’s Order Form Technology. With this feature, the buyers are able to quickly request products from the digital catalogs, add items to the order form, and email requests directly to the sales team, so the order can be fulfilled quickly.

Why This Is A Great Digital Catalog Example

This flipbook example does an excellent job showing the company’s industry knowledge within their organization while subtly stating why they’re a natural fit for shoppers.

Plus, the flipbook includes information on the company’s relevant activities within the industry — which makes them seem relatable to their buyers.

7. The Creative Vision Flipbook 

cooking book flipbook digital version

When designing a flipbook for more creative products, such as home goods and homewares, the design of your flipbook can say just as much as the products on the page. Take the colorful flipbook example below.

It’s got so much going for it:

  •  Pops of color
  •  Clean layout
  •  Easy navigation

Besides the style elements, this flipbook example also doesn’t skimp on internal and external links, and the ability to easily find the items that customers are looking for. Using DCatalog analytics and metrics, the company can keep track of which items are the most popular and how long each user stays on each page. 

Why This Is A Great Flipbook Example

This flipbook example thoroughly conveys the company’s products and branding by using a variety of visual elements and organization features.

8. The Library Flipbook

library of digital flipbooks

Many B2C companies have several collections to showcase to their shoppers. That means they’ve got a wealth of catalogs to offer tangible proof of their ability to do the job. Thus, they need to create a flipbook where their branding, organization, and products can shine.

This flipbook example highlights the company’s collections in a library format, with catalog filters. That makes it easier for an overburdened shopper to find what they need quickly. Not only that, but this company personalized the flipbook to their brand. They share information about their prior collections by putting it all in one convenient place.

While overall, there is only one master flipbook, this company deftly mentions the collections they have developed and ties them into one central location to shop and browse the products.

Why This Is A Great Flipbook Example

This flipbook example does a fantastic job advertising the company’s wallpaper collections in an easily filterable format — while still showcasing one master catalog.

Don’t shy away from playing with formatting to get your point across and to showcase your amazing products.

9. The Lifestyle Flipbook

furniture flipbook example

This flipbook example for a furniture company hits the ground running by right away showcasing selection, savings and ideas. They bring customers one step closer to the home of their dreams. That’s an excellent way to get a customer’s attention and make a company stand out from the crowd by designing a digital catalog with the amazing look and feel of a well-decked out home. Don’t worry about the flipbook feeling too staged — remember, customers only skim the content until they see an image that catches their eye.

Your goal is to make sure they get information they need about the products you sell that they won’t otherwise get what they need. This flipbook example is to the point and shows off a perfect finish to each room. 

Why This Is A Great Flipbook Example

This flipbook includes beautiful images, and uses product links within the catalog so customers can easily navigate the catalog through internal and external links. Adding live links for images, websites, emails, phone numbers, and more increases the seamless experience.

What’s in a Flipbook from a Leading Brand?

Before you start designing your own flipbook, let’s go over a few basic must-haves you’ll want to include. If you’re looking for more detailed instructions, check out this easy guide to creating digital flipbooks.

  1. Purpose: Once you decide on the intent of your flipbook, the decision will inform your design choices, content selection, and overall approach to creating your flipbook.
  2. Theme: The theme of your digital flipbook should reflect the purpose of your publication and appeal to your target audience.
  3. Design: The design plays a crucial role in engaging your readers and enhancing the overall reading experience.
  4. Publish: Once you have designed and finalized your digital flipbook, it’s time to publish and share it with your audience.

What Does a Flipbook Example Look Like?

Flipbooks give you the opportunity to showcase your products, brand, and company in an engaging and immersive way. They highlight your brand’s aesthetic and ability to convey a connection with your audience. There is a lot of information to include within your digital collateral, so it helps to have a clear and organized structure. 

Check out these amazing flipbook examples to see how you can put together and organize your digital collateral. 

What Makes a Great  Flipbook Example

Flipbooks are personal to each industry, but they also need to help companies and brands reach their goals. They also need to help the brand understand how they can level up sales and transactions, and help immerse customers in the experience. These layers of complexity can make flipbooks tough to design in the most interactive and engaging way.

Because flipbooks are sometimes difficult to design, many come off as boring, basic, or confusing to shopping customers. But the tips below about the qualities that make a flipbook great can help you take your content from basic to stunning. 

Personalized Introduction

Begin with an introduction that’s personal. It should capture the buyer’s attention and address what they can expect from the flipbook.  To do this, add a compelling intro page that outlines the features and functions on how to use the flipbook: 

features to digitize your catalog into online flipbook

Relevant Immersive Experience

It can be tempting to use a lot of interactive features for your flipbook. After all, it’s about offering an interactive, immersive experience, isn’t it? But it’s important to not overwhelm your flipbook content with too many multimedia media elements. 

Flipbooks are meant to fill a specific role, so companies need to showcase their products, services and brands and how their experience translates to a shopper’s buying needs. So, the main content of a great flipbook should showcase the specific information that is relevant to the products your shoppers are browsing for. Use interactive elements, such as video clips, audio clips, GIF images, image carousels, and links in a way that emphasizes the products and services, or brand story, but doesn’t distract too much from the purpose of the digital flip catalog.

Useful Examples

To make your flipbook stand out, showcase specific examples of products by adding videos, buy buttons, links, and more. Quantify the information whenever possible, so you can expand your reach, accrue a larger audience, enhance brand awareness and gain a larger buyer pool.

Stay Inspired With These Flipbook Examples

In today’s competitive digital shopping landscape, it’s easy to feel defeated, less-than-savvy-enough, or like giving up on taking risks.

But don’t let the process of putting together a flipbook become monotonous. Have fun discovering the blend of straightforward and interactive that is discussed here. Take these tips, then have fun by getting creative with your flipbook design.

Presenting your PDFs in a modern, engaging, interactive way that is mobile-friendly helps you connect with your audience any time, any place, anywhere. In an increasingly digital age, this ability is even more important. Digital flipbooks also enable you to enhance your content with rich media and navigational elements to provide an immersive and engaging experience. 

So, get inspired by the examples and catalogs in this blog. Design an incredible flipbook that shows both your team and your customers who your brand really is! We would love to hear from you and help you experience the power of customization like these leading brands. Sign up for a free trial today!

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