Do you want to know how to drive interest in your digital holiday catalog? It’s not enough to simply create a holiday catalog, you need people to see it. We have tons of experience working with companies who want to increase traffic to their catalogs. Follow these tips to learn how to sleigh your marketing this holiday season.
Check Out Our Prior Blog Posts
We have information about why you should use a holiday catalog. We also explain the steps of how to make a good holiday catalog. Use these posts as a beginners guide. You should not worry about marketing your holiday catalog until you have completely put it together. It is important to make the content perfect. If it is not, it does not matter how well you market, no one will want to read it.
Go Digital
Do the world a favor and save some trees. However, it’s not just the trees that will be saved, it’s your pocketbook. According to Statista, online holiday shopping has grown every year for the past three years. It also shows no sign of slowing. Therefore, you should consider switching from a print catalog to a digital catalog. Customers want to shop online because it is easier. With a digital catalog you can meet their needs.
DCatalog has several excellent plans that can turn your print catalog into a digital flip experience. If you need help implementing this portion of the holiday catalog process, give them a call. They will work with you to turn your holiday catalog into a selling machine.
Pair It With a Great Marketing Campaign
It may not be enough to rely on the holiday catalog alone. You will want to encourage people to search out your catalog. Using shopping campaigns on Google and posting on social media are excellent ways to market your products alongside your holiday catalog. If you need assistance on using social media, check out our earlier blog post. These, in tandem, are sure to make your sales team happy.
Do Good Keyword Search – Make Sure the Right People Get It
This is a holiday marketing tip that might seem obvious, but you’d be amazed by how many business owners target the same keywords every holiday season, only to be left scratching their heads when their sales are down.
Of course, you’re always going to have your core terms. However, to succeed it’s vital to capitalize on seasonal searches. Use Google Trends and other online marketing tools to identify new keywords to point people towards your holiday catalog. Making connections between your holiday catalog and trending topics is vital for drawing in customers who are looking for your products.
Use Nostalgia in Your Holiday Catalog
Marketers may have finally figured out how to target Generation X and Millennials: Nostalgia.
Add a little nostalgia to your marketing. This can be done easily. Simply mentioning a throwback or creating a video in the style of their favorite TV shows from the past, gives them something that stirs the nostalgia. Nostalgia reminds them of a time when they were younger and more carefree, so adding it to your marketing will make them feel more comfortable. Furthermore, a study from the Journal of Consumer Research found when someone thinks about the past and feels nostalgic, they are more likely to spend money.
Closing Thoughts
There you have it! While these are not the only ways to increase traffic to your digital holiday catalog, they are some of the best. DCatalog has several solutions tailored to your needs that can make your holiday catalog a success. We work with many companies who need help converting their physical catalogs into digital experiences. Furthermore, we provide hands-on service on everything from holiday catalog creation to marketing your catalog.
Did you enjoy this article? Do you have any other insights to share on marketing a holiday catalog? Feel free to leave your comments and questions below.
By: Daniel Anaforian – Content Writer