Turnaround Time
Development Process

General Cable (NYSE: BGC), a Fortune 500 company headquartered in Highland Heights, Kentucky, is a leader in the development, design, manufacture, marketing and distribution of aluminum, copper and fiber optic wire and cable products for the energy, construction, industrial, specialty and communications markets. General Cable is one of the largest wire and cable manufacturing companies in the world. It operates manufacturing facilities in its core markets and has worldwide sales representation and distribution. Visit their Website at

““Turnaround time for complex catalogs … under 24 hours, it amazing!””
Director Marketing Communications, General Cable

The Challenge

General Cable has had a long-term commitment to customer service. In order to provide the best service, General Cable was searching for a digital solution that would provide their customers with the most advanced features on the market today. In order to accomplish this they were looking for a partner that owned the software. This allowed General Cable:

  • better knowledge of upgrades
  • direct input into priority of innovations
  • support directly from the solution provider

The Solution

DCatalog enabled General Cable to reach their customer base though the deployment of our immersive catalog solution accompanied with our native mobile app solution. General Cable noted how much they enjoyed working closely with our development team to receive instant new feature updates.

During the decision process General Cable evaluated two test catalogs, from both a back-end compatibility as well as a front-end navigational review. General Cable’s goal was to make this transition seamless to their viewers, due to the high traffic within their Interactive Catalog Website.

Offering the best customer service and the most advance cutting-edge digital publishing technology – transparent to their end users – was critical to General Cable’s success!

The Benefit

General Cable launched DCatalog in 2014 and has seen a number of benefits.

  • Cost reduction – DCatalog was able to design a pricing model that freed General Cable from year-over-year expensive licensing renewals.
  • Full Transparency to Influence Product Roadmap – By DCatalog providing a direct line of communication between General Cable and the product team. General Cable was able to stay current and establish a clear plan for innovation deployment.
  • Advanced Technology – General Cable was excited about DCatalog’s advanced features and our proactive plan to move away from Flash and toward HTML 5.
  • Proactive Technical support – With DCatalog, General Cable is able is able to upload and publish catalogs within a 24-48 hour time frame. The support team has provided General Cable with proactive feedback on support issues.
  • Native App Features – General Cable is very happy with the Native APP feature, due to the increased demand of mobile users. The Native app allows their customers to access the publication in the field and download an offline version to securely read anytime.
  • Full Configuration – DCatalog was able to provide a platform that allowed General Cable to configure and customize their digital editions to provide their clients with the best possible experience.