White Cap is a leading distributor of specialty construction supplies and safety products for professional contractors across North America.
The company operates:
Serving non-residential, residential, and infrastructure markets at this scale requires a highly organized and accessible approach to product literature, sales resources, and customer communication.
Managing product content at enterprise scale is not simple, especially when different audiences require completely different experiences. With hundreds of thousands of SKUs, nationwide operations, and both customer-facing and internal sales enablement needs, White Cap required more than a standard digital catalog platform.
Using DCatalog, White Cap created two fully customized digital library environments: one built specifically for customers and another secured internal library designed to support account managers with proprietary resources, training materials, and personalized sales tools.
The result was a scalable digital publishing ecosystem that improved content accessibility, enabled personalization at scale, reduced marketing bottlenecks, and created a more effective experience for both customers and internal teams.
The Challenge: Before partnering with DCatalog, White Cap was using another digital publishing vendor but knew the experience was no longer meeting the company’s growing operational needs.
The team needed more than a basic online catalog solution. They required:
One of the most important requirements was the ability to support two completely different digital libraries:
A customer-facing experience focused on product discovery, accessibility, and relevant content.
A secure, SSO-protected environment built specifically for account managers, containing proprietary materials, internal terminology, sales resources, and personalized customer tools.
White Cap evaluated approximately 14 different vendors before selecting DCatalog.
The Solution: Using DCatalog’s digital publishing platform, White Cap implemented a highly customized multi-library ecosystem designed around the unique needs of both customers and internal teams.
DCatalog enabled White Cap to create:
Each library could be independently customized with:
This separation allowed White Cap to provide highly relevant experiences to each audience without compromising usability or security.
One of the platform capabilities that quickly became a standout feature for the White Cap team was DCatalog’s StitchBook technology.
With StitchBooks, account managers can:
Most importantly, the process is simple enough for account managers to manage independently, removing the burden from the marketing team and enabling personalization at scale.
The White Cap team also conducted internal training sessions to help account managers quickly adopt and utilize the feature across customer interactions.
White Cap uses DCatalog analytics to better understand how both customers and internal teams engage with content.
The team actively tracks:
Search analytics became particularly valuable because they help White Cap identify:
Because analytics are separated by library, White Cap can evaluate customer engagement independently from internal sales activity, allowing for more informed business decisions.
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Results: Since implementing DCatalog, White Cap has significantly improved how digital product content is managed, accessed, and personalized across the organization. Better Experiences for Both Internal Teams and CustomersThe introduction of a dedicated internal library created a centralized destination for account managers, giving them access to proprietary sales resources and tools that would not belong in a public-facing environment. This separation improved both sides of the experience:
Reduced Burden on Marketing TeamsBy enabling account managers to independently create personalized StitchBooks, White Cap reduced reliance on marketing for one-off customer collateral requests. This allowed:
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